A single issue of Pallet magazine costs $14.95; a year’s subscription retails for $55. Plus shipping. But there are good reasons for that. From the new beer-soaked quarterly’s Mission Statement:
We love print, which is why we made Pallet such a beautiful physical object. Produced on deluxe, uncoated stock, perfect bound and with a dust jacket, our launch issue has more in common with a coffee table book than a regular magazine.
The Down Under pair responsible for the venture, Nadia Saccardo and Rick Bannister, are profiled in today’s kick-off edition of “On the Wire,” a new feature from Auth Digital’s Media Wire Daily that promises to profile various media professionals. Pallet reports on beer and other random topics. On the Pallet website, there’s a cool project titled “One Beer, One Story,” which invites users to share a personal memory along with their favorite brand of beer. For Nashville resident Bryan for example, it’s Pabst Blue Ribbon and a bittersweet analogy:
“I heard this analogy once: Being single is like driving a car and being married is like you’re on a train. When you’re single and in a car, you can make U-turns and you can make lefts and rights and do whatever. You’re the one at the steering wheel. But with a train, even though it’s more straightforward and your destinations are laid out, you can pull more weight, you can go faster and go longer distances on less, and that’s what a relationship is. The power of that train. You can’t be as selfish but, man, you can get this big steam of momentum going right to where you really wanna. To be honest, sometimes that analogy sucks and it doesn’t fit, but it has stayed with me.”
The “On the Wire” Q&A has all the details about how Pallet came to be. Saccardo, editor at large, is based in Sydney while publisher Bannister calls New South Wales home.
Per a separate piece in USA Today, the executive editor is U.S.-based and directly connected to the world of craft beer. It is Dogfish Head founder Sam Calagione.