Pandora Teams Up With Snapchat on Music Shapes AR Lens for Pride Month

The streaming service debuted its Qmunity station

Pandora is teaming up with Snapchat on a music shapes lens that will enable users to create their own unique song and augmented reality experience.

The lens, which will debut June 28, is aimed at letting Snapchatters create their own customized Pride anthems.

The streaming service debuted the Qmunity station and Future of Pride mode earlier this week, and they are available via its platform, as well as other platforms including Comcast’s Xfinity X1 and Xfinity Flex.

Qmunity will feature artists including Kaytranada, Lil Nas X and Janelle Monae, sharing their tracks and discussing how their music is shaping LGBTQIA+ culture for the next generation.

And the Future of Pride mode enables Pandora listeners to hear hand-picked selections from the artists.

Pandora/Snapchat

Pandora said in a blog post, “June is a time to recognize the LGBTQIA+ community and, for this year’s Pride, we’re looking towards the future. A better future. What does it sound like? To help answer that question, we are showcasing the artists who are breaking boundaries, building bridges, fighting injustice and, most of all, amplifying love with their music.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: June 24, 2020 https://dev.adweek.com/digital/pandora-teams-up-with-snapchat-on-music-shapes-ar-lens-for-pride-month/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT