Patch Dying? Then Why Is It Hiring?

AOL's struggling property wants you

AOL is pushing back against rumors of Patch’s imminent shutdown, so much so that it seems to still be hiring aggressively for a property that is slated to close.

In fact, Patch is actively recruiting on sites like Mediabistro.

The hyperlocal venture is CEO Tim Armstrong’s darling, but investors think it’s a money pit. Patch has failed to live up to its promise as the answer to local advertising and news gathering, and in the past year almost half the staff was laid off—400 people.

Yet, from the online job search category, the company is hiring, and says the Patch team is having loads of “fun.”

“Did we mention fun?,” a job pitch says. “Patchers know how to have a good time.” That particular post was for an engineer to help develop for the sales team.

Still, it was unclear if the jobs on Mediabistro signified stability at the embattled AOL unit. Today, current staffers were worrying if they’ll have job come the new year.

A David Carr report in The New York Times indicated that AOL was basically ditching the whole operation. Plans had already been in the works for AOL to find partners to help keep Patch going.

If the job openings are any indication, mobile development is among the priorities. One position asks for mobile app experience.

“Patch is redefining itself,” the job post says. “There are big opportunities to make cool stuff, a ton of messy challenges along the way, and a great team to work with.”


Publish date: December 16, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT