PBS NewsHour’s Facebook-First Video Series Is Brief but Spectacular

PBS NewsHour Thursday launched Brief but Spectacular, a video series that will appear on Facebook before going on-air.

PBS NewsHour Thursday launched Brief but Spectacular, a video series that will appear on Facebook before going on-air.

Brief but Spectacular was created by Steve Goldbloom, and the debut installment featured spoken-word poet Sarah Kay. The segment will air during the broadcast of NewsHour Thursday evening.

Future guests on the series will include:

  • Transparent showrunner and director Jill Soloway
  • The Atlantic journalist and author Ta-Nehisi Coates
  • Comedy Central Broad City stars Abbi Jacobsen and Ilana Glazer

Goldbloom said in a release introducing Brief but Spectacular:

I find it refreshing to have an interview without the interviewer, so I am delighted to be working behind the scenes with my producing partner, Zach Land-Miller, on this project. I think of the series as a protein-packed news segment that will play well on television as well as through native video on Facebook. Working with NewsHour has been an enormous privilege and helps ensure high editorial standards for the series.

PBS NewsHour executive producer and WETA senior vice president Sara Just added:

A lot of us missed the essay segments on NewsHour, and we are happy to be bringing this feature back in an updated, digital first way. Steve’s style is modern and engaging and will introduce you to provocative voices and ideas.

Readers: Will you check out Brief but Spectacular?

How present are you in each moment of your life?Spoken word artist Sarah Kay explores time and place in our premiere of #BriefButSpectacular – NewsHour’s new Facebook-first series that every Thursday morning brings you snippets of insight from today’s artists, leaders and thinkers.

Posted by PBS NewsHour on Thursday, June 18, 2015


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.