Penguin Launches Free Digital Program to Give Books to Kids

Penguin Group and the Pearson Foundation are making free digital books accessible to kids online, and then giving away print books to other kids when someone reads the digital ones. They’re calling the new initiative We Give Books. It was <a href="unveiled this morning with the goal of getting more books into the hands of impoverished children.

In the an official announcement, Mark Nieker, the president of the Pearson Foundation, said: “The free website gives parents, caregivers, and educators immediate access to a growing digital library of children’s books from DK and from Penguin Group. For each book read online at, the Pearson Foundation–working together with a growing list of great non-profit organizations–will donate a brand new hardcover or paperback book to a child in need. “

Here’s more from GalleyCat: “The U.S. launch today will kick off with a four-city tour by the Rock Bottom Remainders, a sort of supergroup band that includes Mitch Albom, Dave Barry, Ridley Pearson, Amy Tan, Scott Turow, and Roy Blount, Jr. The first concert is this evening in Washington, D.C. They play in New York on Friday.”

Publish date: April 20, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT