5 Trends That Will Shape Social Media in 2018

Opinion: Start small and invest in things that are most aligned with your current strategies

You don’t have to take a huge gamble in 2018 to take advantage of these trends natasaadzic/iStock

There’s no shortage of predictions at the start of a new year, especially for marketers.

@hootpenny Penny Wilson is CMO of Hootsuite.
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