People Names VP of Sales

Robert Elder joins the magazine.

Time Inc. has named Robert Elder vp of sales for People.  He most recently served as vp of national sales for Live Nation Entertainment.

Elder previously worked for Maxim and Sony Digital Entertainment.

“Rob has extensive digital media sales and product experience, as well as entertainment and experiential knowledge, which will help drive People’s success across our growing multi-platform portfolio,” said People and EW group publisher Karen Kovacs, in a statement.