Pew: Young People Prefer Reading News, Not Watching It

Maybe youth isn't wasted on the young after all.

FT_16_09_30_newsByAgeAccording to a new study from the Pew Research Center, young people prefer reading the news over watching it. When asked how they prefer to get their news, 42 percent of those aged 18 to 29 said “reading.”

While we agree—every time we’re forced to watch a video we come away thinking “That would’ve been better as an article”—the great video push is far from over.

Overall, more Americans still prefer to watch the news (46 percent) than to read it (35 percent). Still, it’s telling that young people are not interested in the video avalanche that has been ushered in by seemingly every media outlet. Perhaps some of those companies should pay attention to that.

The Pew study also showed that despite the preference for reading, young people aren’t going to save newspapers. Eighty percent of 18-to-29-year-olds prefer to read the news online; just 10 percent prefer print.

(Image: Pew Research Center)

Publish date: October 7, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT