This Philly-Based Digital Shop Combines Aesthetics and Tech for Mainstay Institutions

Bluecadet's museum roots remain strong

Headshot of Marty Swant


Who Ecd Troy Lachance (l.) and founder and CEO Josh Goldblum

What Digital agency

Where Philadelphia and New York

In a sense, Bluecadet was born in a museum. Founder and CEO Josh Goldblum spent years working at the Smithsonian before opening this Philadelphia-based digital shop with the mission of serving museums and nonprofits. Using emerging technology, Bluecadet seeks to bring a sleek agency aesthetic to cultural organizations. This past February, it used projection mapping to recreate Vincent Van Gogh's bedroom at the Art Institute of Chicago. Then in July, it built a massive touchscreen at the National Air and Space Museum. "We're trying to do something magical and emotive to connect people with content in a way that's not mundane," Goldblum said. The 50-person, Emmy Award-winning agency—whose name is derived from the Modest Mouse song—recently opened an office in New York and has projects in the works for the likes of the Bill and Melinda Gates Foundation, the New York Public Library and NASA. "At the end of the day, a cultural business is still a business," said Goldblum.

This story first appeared in the September 5, 2016 issue of Adweek magazine. Click here to subscribe.

@martyswant Marty Swant is a former technology staff writer for Adweek.
Publish date: September 6, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT