Photo Infinity Essentialz brings adjustable filters to iOS photography

Photo Infinity Essentialz is a new iOS app from iSalam. It’s available now as a free download from the App Store in a limited form, with additional in-app purchases required to unlock its full functionality.

Photo Infinity Essentialz is a simple photo editing tool that allows users to import images from a variety of different sources and then process them with a selection of adjustable filters. Photos may be imported from the device’s photo library, Flickr, Picasa, Facebook, Google Images or via Bluetooth, or they may be taken then and there with the device’s camera. Once an image has been loaded, a single filter may be applied before sharing to Picasa, Facebook, Twitter, Flickr, the camera roll, Bluetooth or email. In order to apply more than one filter at a time (or share to Facebook, oddly) in-app purchases are required.

Applying a filter is a simple matter of selecting it from a bar at the top of the screen to apply it, then sliding your finger up and down on the screen to adjust how powerful the effect is. There are a variety of filters available, including a selection of basic adjustments (brightness, contrast, hue, saturation and sharpness), cross-processing, embossing and “artistic” effects such as blur, oil paint, dithering, halftones and pixellation. There are also a series of “one time” non-adjustable effects including adding watermarks, equalizing, finding edges, inverting the colors or despeckling the image.

If the user tries to do something that requires an in-app purchase, they will be told in no uncertain terms that they “need” to make a purchase in order to continue. The prices for these in-app purchases aren’t given up front (though they are visible in the Top In-App Purchases section of the App Store listing) and the app’s description doesn’t make it particularly clear that the “free” download will actually cost money if the user would like to take full advantage of the app’s possibilities. The pricing for the upgrades isn’t unreasonable, however, and the app doesn’t bombard users with ads if they only wish to continue using a single filter at a time. This will be enough for many users, to be fair — many other simple photo apps only allow the application of a single effect at a time, and are often not fully-customizable.

Photo Infinity Essentialz is a decent app with a good selection of possibilities for manipulating photographs, and the fact that all these effects are customizable is a happy bonus. There are a few issues, however; there’s no immediately-obvious means of cropping an image, for example, and it’s all too easy to accidentally back out to the main menu and lose the image you were working on. On the whole, there are a number of better photo editing apps available on the App Store, but since it’s free to download and try out in a limited form, there’s really no risk in giving Photo Infinity Essentialz a shot.

You can follow Photo Infinity Essentialz’ progress with AppData, our tracking service for mobile and social apps and developers.