Photos Come to LIFE Using Animoto will use technology from video-creation platform Animoto to create animated video galleries of some of its classic photography.

This initiative marks’s video debut, and the galleries will be accompanied by specially selected music.

Videos that debuted on Friday include Being There: VJ Day, Classic NY Yankees, Steve McQueen: King of Cool, Grace Kelly’s Wedding, LIFE Goes to France and Martin Luther King Jr.’s 1963 March on Washington, with others to be added throughout the year. president Andrew Blau said:

The mission of has always been to share great photography and allow users to “see their world” through these images. We are thrilled to expand on this mission by partnering with Animoto and allowing users to view these galleries in video format, giving an added layer to the user experience with music and motion.

And Animoto CEO and co-founder Brad Jefferson added:

The LIFE brand is known for iconic photography and we’re honored that is trusting Animoto’s video-creation platform to communicate the stories of their beautiful photo galleries in video format. We’re equally excited that is making LIFE photos available on to enhance users’ ability to tell stories through their Animoto videos. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 30, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT