Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping
Pinterest is now allowing advertisers to bid on a CPM basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns.
Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns.
