Pinterest Introduces Auction-Based CPM Campaigns, Frequency Capping

Pinterest is now allowing advertisers to bid on a CPM basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns.

Pinterest is now allowing advertisers to bid on a CPM (cost per thousand impressions) basis, and the social network also introduced frequency capping, providing control over the number of times individual users see those campaigns.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}