Pinterest Is Converting Its Older Buyable Pins to Product Pins

Style and home décor Pins will now include shopping recommendations

Pinterest's new shopping recommendations feature is now live in the U.S. Pinterest

Pinterest is welcoming the run-up to the holiday shopping season with Tuesday’s introduction of three new shopping features.

The older Buyable Pin format is being replaced with Product Pins, as Pinterest said in a blog post that since it began testing the newer format, clicks on products to retail sites have gone up by 40 percent.

Product Pins bring shoppers directly to checkout pages on retailers’ sites, enabling them to complete purchases in a few clicks.

Pinterest said that starting Tuesday, “hundreds of millions” of Pins will be converted to shoppable Pins, complete with up-to-date pricing and stock information.

The new Product Pins are being rolled out globally across and its mobile applications.

Pinterest Product Pin

Pins in the style and home décor categories will now include shopping recommendations (pictured above) that will provide people with a shoppable feed of similar styles, with all products in-stock and available for purchase via a few clicks.

This feature is now live in the U.S., and it will be expanded worldwide in the future.

Finally, holding any home or style pin in a user’s home feed will bring up a new shopping shortcut, bringing that user to a shopping feed with in-stock and related products for that Pin, from multiple brands.

Pinterest Shopping Shortcut

Pinterest said, “This is an evolution of our shopping with Pinterest work. We think bringing together an environment where people come wanting to engage with brands, with personalized recommendations and easy discovery, is the best way to help shoppers and retailers find value.” David Cohen is editor of Adweek's Social Pro Daily.