Pinterest Lite Debuts for Android Users in 5 Countries

The slimmed-down app is a downloadable version of its Progressive Web App

Pinterest Lite in the Google Play Store Pinterest/Google Play Store

Pinterest joined Twitter, Facebook, Messenger and LinkedIn in the lite application mix, rolling out Pinterest Lite this week.

Pinterest Lite is basically a downloadable version of the Progressive Web App Pinterest began developing in July 2017, and the slimmed-down app takes less time to download and occupies less storage space on users’ Android devices.

A previous version of Pinterest Lite had been available via the Google Play Store in late 2016 and early 2017.

The new Pinterest Lite is available in Argentina, Chile, Colombia, Mexico and Peru.

A Pinterest spokesperson confirmed the rollout, saying in an email, “We’re rolling out a Pinterest Lite version for Android to people in Peru, Argentina, Colombia, Chile and Mexico to provide a PWA mobile web option in the Google Play Store for those who might want a faster download on slower internet, and for the app to take up less space on their phone. The goal is to bring Pinterest to everyone around the world so they can discover inspiration related to their interests wherever they might be.” David Cohen is editor of Adweek's Social Pro Daily.