Pinterest Sets Creator Tool Partnerships With Adobe Spark, Canva, Over, PicMonkey

The platform also unveiled a new creator corporate identity

Pinterest's new creator corporate identity was designed to capture the inspirational feel of its platform Pinterest

Creators on Pinterest can now work with creative tools from Adobe Spark, Canva, Over and PicMonkey following partnerships with those companies revealed by Pinterest Wednesday.


Pinterest also introduced a new creator corporate identity designed with illustrations to capture the inspirational feel of its platform.

The company said in a blog post, “As the lifeblood of content on Pinterest, creators are an essential part of our community. We’re introducing a new look and feel for the Pinterest creators brand as we continue to roll out new resources, tools and products. Pinterest creators are expressive, inventive and one-of-a-kind, and new resources and ongoing communications identified through the new brand are aimed at supporting creators with the tools to help them grow on Pinterest. The brand was developed with the unique style of creators in mind, who constantly inspire through positive, playful and inclusive creative. You’ll start to see more of the Pinterest creators brand in the coming weeks, but you can get a feel the new look here.”

In other Pinterest news, the platform is rolling out a new community hub with online support and self-paced education for business accounts, where creators can learn from Pinterest, provide feedback and see tips on expanding their reach.

New video series Mavens also kicked off recently on Pinterest and Instagram, featuring creators like Gray Malin sharing their experiences in building and creating via Pinterest.

And free elearning tool Pinterest Academy is being expanded with new courses for creators, helping them take advantage of the platform’s suite of tools and features.

Pinterest wrote in its blog post, “People are turning to Pinterest more than ever in search of inspirational content to help them adjust to the ‘new normal’ way of life during the coronavirus pandemic. Creators and independent brands have always been at the heart of the Pinterest community, and they are responding by tailoring their content for timely and creative ideas like how to live in isolation, caring for family, working remotely, exercising indoors, staying mentally healthy or just browsing positive imagery.” David Cohen is editor of Adweek's Social Pro Daily.