Pinterest Takes On Misinformation Regarding Voting and the 2020 Census

It outlined a new civic participation policy

Pinners who search for terms such as 2020 Census and #becounted will see a banner - Credit by Pinterest
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Pinterest detailed several steps it is taking to prevent misinformation and disinformation regarding the 2020 presidential election in the U.S. and the 2020 Census from spreading via its platform.

Its new civic participation policy prohibits false and misleading content that affects the integrity of an election or the ability of an individual to take part, and it covers topics including voter registration and being counted in the Census.

Content that misleads people about who can participate in the Census or where, when and how to vote will be taken down, including ads that contain false and misleading information.

Pinterest said it is working with the U.S. Census Bureau to verify the authenticity of content, and any Pins that violate its policy will be shared with the organization so that it can relay the information to other social platforms. The bureau will also share misinformation or disinformation that it discovers with Pinterest so that it can be taken down.

Pinners who search for terms such as 2020 Census and #becounted will see a banner that provides easy access to the U.S. 2020 Census website for authoritative information.

The Census Bureau is also adding content for teachers and their students to Pinterest, including multilingual activities and resources that enable teachers use real-life data when teaching statistics from pre-kindergarten to high school

Pinterest federal public policy lead Aerica Shimizu Banks said in a blog post, “The 2020 Census will determine federal funding for schools, transportation, housing and other essential community assets that people need to thrive—the building blocks for an inspired life. We want to do our part to make sure people on Pinterest are fully counted.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.