Pitch, Please: Journalists Sound Off on Media Relations

The week's best responses...to PR pitches.

Oh hey there, readers and PR pros/aficionados. Hope you’re having a good fall and that you stocked up on all the hot back-to-school gear.

Since we have a few minutes, here’s another roundup of the week’s responses to good, bad and indifferent pitches collected with some help from our friends at Muck Rack.

First, from Jessie Opoien of the Cap Times in Wisconsin: this week we learned that you can apply #BackToTheFuture to almost anything. That doesn’t really mean you should do it, though.

Next, from Ben Dreyfuss of Mother Jones: can the Care Bears be applied to any political pitch? Looks like somebody found a way…or maybe they just got lost in the Forest of Feelings.

But seriously, though: the curve. Stay ahead.

Next, Dan Zak covers style for The Washington Post. He’s written a lot of Pope Francis stories lately–but he certainly hasn’t written anything about a grey-haired bluegrass jam band (stylish though they may be).

Did the Supreme Court selfie from BuzzFeed court reporter Chris Geidner give him away?!

That one did play it safe by sticking to his first name, unlike this one from blogger Liz Thomson. ms liz Here’s a tough one: can you claim to have been following an influencer “for some time” if you aren’t really familiar with his or her work? Maybe. Just be careful with the fudging.

Next, a pitch focused on the struggles of men in the tech industry might not be the best one to send to an influencer best known for writing about sexism in the tech industry.

As sometime Cubs fans, we can relate to this pitch sent to Bill Shaikin of the L.A. Times. But we’re not too sad that it didn’t come true, because we like the Mets better anyway.

We also feel for Quentin Hardy of The New York Times, because our cell number once made its way to a person who we do not want to be texting us on a Wednesday or any other afternoon.

In a perfect world, two his would be better than one.

In an even more perfect world, we would get to interview the founder of this organization about its incredible name.

We personally have no problem with long pitches. But FOUR attachments that don’t happen to be the logo of your firm? (What’s with all those JPEGs, anyway?!)

Belinda Luscombe of TIME just gave us a tiny little “fill in the blank” sad…

…as did Andrew Huff of Chicago’s Gaper’s Block. Maybe his Twitter handle was confusing.

From Tom Philpott of Mother Jones…the season just started, people!!

Finally, we don’t know about these pitches AT ALL.

But we definitely want to meet that dachshund.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.