Pitch, Please: Journalists Sound Off on Media Relations

A roundup of the media's best responses...to PR pitches.

Hello again, readers.

Since we didn’t quite have time to peruse our favorite pitch responses last Friday, here’s a new edition of our weekly media relations series, put together with the help of our friends at Muck Rack.

First, Farhad Manjoo of the New York Times may be the most powerful tech journalist in all of media right now, and he has a point to make:

There’s a serious question there.

Another question to which we do not know the answer via Danielle Tcholakian of DNA Info: does cold call pitching ever work?

Next, Jack Marshall of The Wall Street Journal wonders why some tech pitches have to be so earnest:

That one does sort of go without saying. Desperation is a real thing though, via Sean Gallagher of Ars Technica:

We get it. But sometimes, as Chris Geidner of BuzzFeed reminds us, the fates combine to encourage a perfect storm of pitches:

Brian Braiker of Digiday has another pet peeve: the pitch email designed to look like it is part of an existing conversation.

That’s really not so bad…but it is directly deceptive. Then there’s the pitch that tries a little too hard to tie its subject to a completely unrelated story, via top pop culture critic Alan Sepinwall:

Sometimes even unsuccessful pitches can be fun, though. Here’s a particularly stinky one sent to Tom Philpot of Mother Jones:

This one sent to Colin Campbell of the Baltimore Sun is even more ridiculous, but we do find ourselves oddly intrigued: colin campbellFor more from the sewers of party politics, the most amusing thing about this pitch sent to Lachlan Markay of The Washington Free Beacon is that it links back to his own story…so the topic is trending because he already covered it.

There’s failing to credit someone with a story they did write, and then there’s the opposite, via Ben White of Politico:

Next, did you get excited about the newer, longer Twitter DM feature? Seth Fiegerman of Mashable is skeptical:

Next, via Nigel Chiwaya of DNA Info, has this ever happened to anyone else? 

Finally, in case you thought that all exchanges between PRs and contacts on Twitter were acrimonious, here’s one via Ryan Lawler, formerly with TechCrunch:

Pretty sure no one ever made such a pitch, but hyperbole is fun.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.