Pitch Smart Ideas to the Pub for the Unapologetic Metrosexual

Details magazine isn’t for the type of guy who considers sweatpants reasonable restaurant attire. This pub is all about the sophisticated, stylish man who isn’t afraid of a little grooming and tailoring every now and then.

The pub has recently expanded its front-of-book and is open to freelance pitches on a variety of “smart” topics. Deputy editor Candice Rainey suggests that new-to-Details writers should stick to a few key topics for optimal pitching success:

“Culture” encompasses a variety of topics related to, well, culture, and “Body” is the health-and-fitness guide that addresses how fitness affects men’s lifestyles, while also covering the latest trends in staying in shape (“It’s really important that we’re covering it first,” says Rainey. “We don’t want to be covering something that’s a year old or two years old.”). The “Know and Tell” section is a roll call of the up-and-coming in travel, drinks and more. And then there is, of course, the “Style” section. Rainey notes that a solid in-house fashion team makes this section a bit tougher to crack, but “if the idea’s right and smart and something we can see running in the pages of the magazine, by all means.”

To learn more about this mag, including details on proper etiquette when sending a submission, read: How To Pitch: Details.

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@aneyafernando aneya.fernando@adweek.com Aneya Fernando is digital projects manager at Adweek.