Playbook Is No Longer Just for Mornings

Politico introduces Playbook Plus.

Politico Playbook is getting out of mornings-only racket. Starting today, Playbook has expanded its offerings to include a lunchtime update, interviews and birthday Q&As, event videos and quick takes on the news, all under the moniker Playbook Plus.

Some of the elements, like the Playbook interview, were in place before, while some, like the Playbook Power Lunch briefing, are new, and others, like the 90-second Playbook podcast, are just a week old. All now exist on the same landing page, which you can check out here.

“Washington doesn’t shut down in the morning, and neither do we,” said Playbook co-author Anna Palmer in an announcement. When Palmer and Sherman were announced as the new Playbook authors in June, the pair was already planning for an expanded offering for Playbook, and now it’s here.

Publish date: October 31, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT