Playboy Hires Peacock’s Paul Lee to Explore Digital Ventures

Following several recent reshufflings, highbrow (?) naked-lady magazine Playboy has added a new team member. Paul Lee will join Playboy in two weeks as its managing director for new digital ventures.

Lee currently works at Peacock Equity, a joint venture between NBC Universal and GE Capital. paidContent speculates that Lee’s hiring indicates Playboy‘s desire to acquire some new businesses. This is something of a reversal for the lad mag, which seemed ready to sell itself late last year. It’s also noteworthy that Lee specialized in mobile devices and gaming at Peacock; Playboy‘s looking to crack that business as well, says paidContent.

Publish date: May 3, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT