Playboy’s Marketing Now Pushes Pleasure for All

The 65-year-old publication is keeping the bunny

- Credit by Editor: Josh Rios
Headshot of Stephanie Paterik

Now about a year into her role as chief marketing officer of Playboy, Rachel Webber is forging a new image for the classic men’s magazine: creating products and services “where all people can pursue pleasure.”

In our latest episode of Top of Mind, we caught up with Webber at Adweek’s annual Brandweek summit, where she spoke about how the iconic publication’s past is guiding its future. Hint: They’re keeping the Playboy bunny, but, Webber adds, “the role of the bunny is one that we’re working on.”


@stephpaterik stephanie.paterik@adweek.com Stephanie Paterik is the executive editor of Adweek, where she leads the editorial staff and strategy.