Playfish announced this morning that Aaron Loeb, former CEO of game developer Planet Moon Studios, joined the social game developer as General Manger. In his new role, Loeb will oversee production on both branded intellectual property and original games.
The move tells us how serious Playfish is about expanding its games library across a range of products, especially branded IP. During his 10 year career at Planet Moon, Loeb oversaw production on many branded IP titles, such as a sequel to Nintendo DS game Drawn to Life for Wii and most recently tie-in games for Disney film Tangled on both DS and Wii. It’s worth mentioning that Loeb also has a background in writing both for games and about games, having been the founding editor-in-chief of games blog UGO Network.
As Playfish moves toward expansion, the developer is sunsetting three of its older titles and ramping up development on Monopoly Millionaires. To date, the game has 6.2 million monthly active users and 788,000 daily active users according to our traffic tracking service, AppData.