Podcasts Can Now Be Added to Spotify Playlists

3 billion-plus music-only playlists have been created thus far

Spotify marked International Podcast Day Monday by introducing the ability for its users to add podcasts to their playlists.

The music-streaming service said in a blog post that over 3 billion user-generated playlists have been generated on its platform, and those playlists had been exclusively made up of music until this new feature was revealed.

Spotify users can now build playlists made up exclusively of podcasts, or they can add podcasts to their existing playlists. They can also set up playlists featuring multiple podcasts in a row.

To use the new feature, people on the Spotify mobile application can navigate to a podcast and tap the three dots to the right of an episode. After tapping “Add to playlist,” that episode can be added to an existing playlist, or a new playlist can be created from scratch. As always, playlists can be shared with friends or made public.

Once this is done, playlists will appear under “Your Library,” just as they did when they were music-only.

Spotify said playlists that include podcasts can be streamed via Spotify for desktop, but they can only be created through its mobile app, for now.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.