PR Joins in the Royal Wedding Festivities

I have to admit — I’m pretty caught up in the Royal Wedding. And there are some among the PR industry who are as well. Who says T-Mobile gets to have all the fun.

Euro RSCG Worldwide is hosting an international Royal Wedding Tweetup. Anyone using the #EuroTwedding hashtag can participate. And there will be a microsite with curated coverage.

Waggener Edstrom has also plugged a few numbers into its Influence Toolkit to come up with the reception seating chart based on a social media hierarchy. Click here to find out what that would look like. Go Mr. Bean!

Omnicom firm Hall & Partners also did a little research into the digital buzz that was generated by the wedding.

The term “Royal Wedding” generated the most online chatter with more than 100,000 online news and blog mentions, and, since the engagement was announced, about one million tweets. And Kate Middleton (now Catherine, Duchess of Cambridge. Wowsers.) is getting a lot of online attention for her wedding gown choice. The words “fashion” and “style,” along with “Topshop” (where she’s known to shop) and “Issa” (the designer of her blue engagement dress) have also been popular searches.

ABC News issued images from Times Square, where onlookers gathered to watch Diane Sawyer and Barbara Walters anchor the network’s coverage.


And finally, a tipster sent us the image below from the New York Times, a nice happenstance for the folks at  Tiffany.


*Another addition: Coyne PR, saying on its blog that “this wedding is a PR professionals dream – It’s opportunistic PR,” takes a look at who’s naming their pets after the newlyweds. More on that here.

Publish date: April 29, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT