Prettygreat Raises $500,000 in Partnership with Crossy Road Creators

The funding will help the Halfbrick veterans create multiple mobile games for worldwide release.

Australian game developer Prettygreat has announced it has raised $500,000 in seed funding via a partnership with Crossy Road creators Matt Hall and Andy Sum, otherwise known as Hipster Whale. Prettygreat was founded in February 2015 by three Halfbrick veterans: Luke Muscat, Phil Larsen and Hugh Walters.

At Halfbrick, Muscat was the creator and designer of mobile hits Fruit Ninja and Jetpack Joyride, while Walters was the lead artist and art director for multiple projects. Meanwhile, Larsen served as chief marketing officer for the company.

Hipster Whale’s Crossy Road is a monumental success, having been downloaded over 90 million times in six months. This partnership with Prettygreat will see Hall and Sum join Prettygreat as shareholders and advisors.

In a statement, Phil Larsen, managing director of Prettygreat, commented on the partnership:

Our priority is smart innovation and design excellence with every game we release. Matt and Andy’s vision is to add more fun to the world in a mobile market more receptive to quality than ever. We’re absolutely stoked to have them on board, because making awesome stuff, sharing it with the world and doing it for the players is the Prettygreat way.

Prettygreat will use the funding to develop “multiple titles” for release on mobile worldwide. Its first game will be announced soon, and is expected to launch in 2015.