AP Announces New THR-Billboard Feed

Looks like TheWrap-Reuters is getting some additional competition.

Per a press release issued today by AP, the venerable wire service has pacted with Prometheus Global Media for a similar entertainment industry news feed, launching later this month. In this case, Associated Press will be parsing items from the Hollywood Reporter and Billboard. Per the release:

“Being part of AP’s massive distribution network will open THR to huge new audiences from around the world,” said The Hollywood Reporter editorial director Janice Min

Billboard is already synonymous with ‘music’ all around the globe, but the reach of the brand’s content will now be increased exponentially thanks to the AP,” said Billboard editorial director Bill Werde. “AP is truly the top news agency in the world when it comes to distributing entertainment stories, and we’re pleased and excited to contribute to that effort.”

It will be interesting to watch how entertainment staffers at AP’s LA bureau adjust and work in tandem with these larger, west coast entities. Full press release here.

Previously on FishbowlLA:
Reuters Deal Kicks Off Busy July for Sharon Waxman

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: February 15, 2012 https://dev.adweek.com/digital/prometheus-global-media-ap-hollywood-reporter-billboard-janice-min-partnership/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT