Public Figures on Facebook Are Getting a Host of New Features

The goals are reach, engagement, monetization and safety

The new fan reply sticker for Stories Facebook

Facebook detailed a host of new features aimed at helping public figures use its platform to reach new audiences, engage directly with their communities, monetize their presence on its platform and protect themselves from abuse.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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