Publicis Q3: Revenue Down 7.4%, Digital Comm. Offsets Decline in Other Areas

Publicis Q3 2009 Earnings Release

Publicis Groupe SA (PUB.FR) reported an organic revenue decline of 7.4% compared to Q3 2008, as part of the company’s Q3 2009 earnings released today.

“I think the fourth quarter will be better than the third, both for Publicis and the market…The recovery will be slow, but all the signs we have are going in the right direction,” Chief Executive Maurice Levy said on a conference call.

For North America, the company stated, “The positive trend in healthcare and digital communications partially offset the decline in all other areas. A decrease of organic growth of 5.3% for North America represents a strong performance.” Publicis Q3 account wins include ABInbev-Becks, Bristol Myers Squibb, Cadbury, Fiat and Wendy’s.

Olivier Fleurot, chief executive of the PR and events units of Publicis said in late August that the global agency plans to double its PR revenues through acquisitions within the next three years. Levy did not mention any specific acquisition targets on today’s call.

Publicis PR holdings include Manning, Selvage & Lee, Publicis Consultants and Freud Communications. Some have suggested that the company has the weakest PR offerings among the major holding agencies and may be considering merging agencies. The largest of the holding agencies, WPP, reports earnings on Friday.

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