Publicis Reports 5.7 Percent Organic Growth for 2011

Publicis Groupe, home to MSLGroup among other PR, marketing, and advertising firms, reported €5.82 billion (about $7.74 billion, according to today’s exchange rate) in revenue for 2011. That’s an increase from €5.42 billion in 2010. The company also reported organic growth of 5.7 percent and net new business totaling $7.9 billion. Operating margin was at 16 percent and net income totaled €600 million ($798 million).

“Our good performance in 2011 should be attributed, first and foremost, to the loyalty of our clients who trust us to help them win in a digitized, globalized and hyper-competitive world,” said company chairman and CEO Maurice Lévyin a statement.

He credited the company’s “financial flexibility” and capabilities for creating a path that “should see us through this new era of short cycles that require flexibility and agility, qualities that remain intact within the Group.” While upbeat, Lévy also noted the uncertainty of the months ahead.

The Specialized Agencies and Marketing Services division (SAMS), which houses the digital and PR groups, showed 50 percent growth for the year. Revenue in Latin America was up more than 31 percent and Asia-Pacific grew more than 11 percent. The two regions experienced the largest revenue growth of all regions around the world.

Revenue for Q4 was €1.7 billion ($2.26 billion), up 8.8 percent year-over-year. Organic growth for the quarter was 2.9 percent.

Click here for more from the earnings announcement and here for Reuters coverage, which includes a look at the advertising side of the business. And you can click here for a series of interviews with Lévy focused on the results. Looking forward, he anticipates the year’s big events, including the Summer Olympics in London, and growth in the U.S.