Publishers of Facebook Live Videos Got 3 New Features to Play With

Persistent stream keys, cross-posting and Live Rewind

Daily average broadcasts from verified publisher pages are up 1.5 times over the past year Facebook
Headshot of David Cohen

Facebook introduced three new features for publishers creating Facebook Live videos: persistent stream keys, cross-posting and Live Rewind.

Facebook Live product manager Matt Labunka detailed the new features in a blog post, saying that daily average broadcasts from verified publisher pages are up 1.5 times over the past year.

Persistent stream keys enable publishers that frequently broadcast via Facebook Live to send one permanent stream key to production teams, in advance of shoots, enabling them to collaborate across teams and locations.

Labunka wrote, “Publishers and creators who frequently use the Live API [application-programming interface] have requested a more simplified stream setup process, and we’ve rolled out the ability to use a persistent stream key with an encoder when going live on Facebook.”

The ability to cross-post videos across all of a publisher’s Facebook pages has been added to publisher tools on pages and the Live API.

Labunka wrote, “We’ve heard from many of our partners that cross-posting helps amplify the reach of pre-recorded videos to audiences across all of their pages, and now, this is possible for live video, too.”

Finally, the social network began testing the ability for viewers to rewind Live videos from pages during the actual livestreams.

Labunka wrote, “We’ve heard from viewers that they want be able to rewatch incredible moments or catch up on ones they missed—like a big play in a sports game or a crucial moment during a show—without losing out on the Live experience.” David Cohen is editor of Adweek's Social Pro Daily.
Publish date: May 8, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT