Publisher’s Weekly has teamed up with Vook to create an eBook that recounts the history of eBook pricing called The Battle of $9.99: How Apple, Amazon, and the Big Six Publishers Changed the E-Book Business Overnight written by PW senior writer Andrew Richard Albanese.
The eBook looks at how competitiveness in the marketplace led to scandalous allegations of price collusion and turned into a major legal battle for Apple and the six largest publishers in the business. Check it out:
Little did Apple know when it introduced the iPad in 2010 that it would be setting itself up to land in federal court on price-fixing charges. This blow-by-blow account charts how five of America’s six largest publishers, afraid that bookselling powerhouse Amazon’s $9.99 price for Kindle e-books would undermine the industry, spent a few frantic weeks in early 2010 deep in negotiations with Apple to introduce a new business model for e-books, just in time for the launch of the iPad and the iBookstore. The catch is, it all may have been illegal.