Television viewers should expect to see more ads for apps this holiday season, as Quaid Media, which specializes in helping companies advertise their apps on TV, has reported it has already seen 14,000 ad slots booked across 12 countries in the fourth quarter of 2015. That number is 50 times more than the number of ad slots booked during Q4 2014.
Comparing this to the rest of 2015 helps put the growth into perspective. In the first three quarters of 2015, Quaid Media saw over 12,000 ad spots booked in 11 different countries. Q4 2015 has already surpassed that figure.
In a statement, Volker Dressel, general manager at Quaid Media, commented:
2015 has been the year when app marketers have really started to leverage TV as an important marketing channel. Marketers are recognizing TV’s unsurpassed brand building power to acquire new users and create a ‘halo effect’ that enhances campaigns running across other marketing channels.
Quaid Media attributes this growth in bookings to a combination of higher-than-average expected viewer numbers for special television shows around the holidays (like the Macy’s Thanksgiving Day Parade, as an example), and the high number of smartphones and tablets users will give and receive as gifts during the holidays.
Josh Rinsky, VP of sales and business development at Quaid Media, added:
There are some great opportunities ahead for mobile app developers to leverage TV. For example, the days after Christmas when everyone has their new smartphone or tablet represents a great time for app advertisers to target new customers versus the pre-holiday shopping period when retailers have their biggest quarter and will be booking a lot of slots.
Readers: Have you ever downloaded an app you saw advertised on TV?
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