September Was Very Good to Quartz and The Atlantic

Both outlets logged record Web traffic.

Via internal memo and press release respectively, Quartz and The Atlantic are heralding record-setting Web traffic totals for the month just ended.

From the Quartz note by publisher Jay Lauf and editor in chief Kevin Delaney:

The first [number] represents a new traffic record for, which attracted over 16 million unique visitors in September. That extraordinary growth, every last bit of it organic, is the result of both hard and smart work by our writers and editors. It also continues the consistent pattern of growth for Quartz: new heights introduce us to new readers, which resets the traffic floor at a higher foundation, and we keep going from there. This matters deeply on two levels: the larger audience means our journalism can have greater impact, and it also means we can achieve our business goals.

And this, from the press release put out by The Atlantic: set an all-time audience record in September, surpassing 25 million unique visitors in a month that saw the launch of a Science section; a renewed emphasis on news; the introduction of a new section, called Notes, that embraces short-form blogging; and the rollout of a series of videos and posts supporting the magazine’s blockbuster cover story on mass incarceration. Overall, The Atlantic’s audience across print, digital and video has grown by 37 percent year over year, according to newly released data from the Association of Magazine Media, making it one of the fastest growing brands in the publishing industry.

While Quartz comes in second here in terms of monthly traffic, they win the prize for use of the most crucial new buzzword when it comes these matters – “organic.”

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: October 1, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT