Quote of Note | Raf Simons


Looks from Jil Sander’s spring 2010 collection and creative director Raf Simons

“I know what it is to go somewhere where you haven’t been, and a whole arena is sitting there with lions waiting for the meat to come in. I know exactly the feeling I had when I had to go to Jil Sander and I had never done womenswear. It’s a challenge, but it’s fantastic. I like the idea of constantly changing, like a chameleon. But it’s complicated. Fashion, just like music, deals so intensely with new generations of people who come in and really appreciate change. But in music, even if you’ve been in the business for 50 years, you stand on the stage, and you do that song from 50 years ago, and the audience will love that same song—they will respect it and respect you for it. In fashion, it’s not like that. I cannot go onstage and bring out the same collection from 10 years ago. That wouldn’t work. I would be dead.”

Raf Simons, creative director of Jil Sander



Publish date: May 13, 2010 https://dev.adweek.com/digital/quote-of-note-raf-simons/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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