If you’re at the head of a now decades old fashion empire, eventually you’re going to get bored of bathing in money and hiring the locals to feed caviar to your lions. The obvious next step is to get into collecting something. If you’re Ralph Lauren, those things are cars, of which he now has many. Starting yesterday and running through to the end of August, the fashion baron will be showing off a selection of his amassed sports cars at the Les Arts Decoratifs museum in Paris under the title, “L’Art de L’automobile. Chefs-D’Oeuvre de la Collection Ralph Lauren.” You can read briefly about the exhibition on the English side of the museum’s site, and even more if you speak French here. Some additional details are at the Lauren-affiliated site dedicated to his cars. Or better still, this short clip announcing the exhibition’s opening, which features at least one, but maybe two, strangely Photoshopped images of Lauren standing in front of a car.
Publish date: April 29, 2011 https://dev.adweek.com/digital/ralph-laurens-car-collection-travels-to-paris/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT