Random House Releases ‘Pat the Bunny’ App

Random House Children’s Books has a new interactive iPad app called the pat the bunny. Digital media agency Smashing Ideas worked with the publisher on the app to adapt Dorothy Kunhardt’s touch-and-feel children’s book classic in a digital form.

The app lets users pop bubbles, catch butterflies, tuck the bunny into bed, among other things. The app even lets iPad2 users “look in the mirror” by accessing the tablet’s dual cameras.

Like other kids book apps, pat the bunny includes animations and read aloud functionality. The app retails for $4.99, but is currently on sale for $1.99.

Publish date: April 25, 2011 https://dev.adweek.com/digital/random-house-releases-pat-the-bunny-app/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT