Razorfish Wins Target.com Work [Updated]

E-commerce job heads to Seattle firm, a source says

Headshot of Christopher Heine

Razorfish has been awarded an e-commerce revamp job for Target, a source close to the situation told Adweek on Monday. The Minneapolis-based retailer appeared to select Razorfish over rival SapientNitro, which led Target's 2011 ill-fated web redesign.

But a Target rep today said the picture isn't so simple, and that SapientNitro will continue working with the big-box player. The rep neither confirmed nor denied the Razorfish win, while disputing that Target.com was scheduled for a rehaul.

"I can confirm Target is seeking a partner for an e-commerce-related strategy assignment, but we have nothing to share at this time on the selection," the rep said via an email. "The firm we hire will work alongside our existing partners…We are not planning to re-launch Target.com."

Due to poor site performance late last year, the big-box player suffered bad press and countless consumer complaints on social sites like Facebook and Twitter. Target.com had its ultimate gaffe, though, when it crashed during the launch of the much-publicized Missoni for Target line in September 2011.

All in all, it's been tough sledding for Target's e-commerce team since leaving Amazon's platform last year. The work now heads back to Seattle, home of Razorfish and Amazon.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: December 3, 2012 https://dev.adweek.com/digital/razorfish-wins-targetcom-work-updated-145673/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT