Time Inc. has found a new editor for its 16-year-old lifestyle brand Real Simple. Today the company is announcing that Leslie Yazel, most recently director of editorial content at Cosmopolitan, will be joining Real Simple as its third-ever editor in chief.
"I'm really privileged to be assuming this role and just excited to be working with this amazing team here at Time Inc.," said Yazel. "The truth is I'm really the Real Simple magazine reader, and I have been for many years. It does a great service to women who are working and balancing a commute and a child. This brand is a wonderful break in my day and a great magazine to curl up with."
Yazel succeeds longtime editor Kristin van Ogtrop, who had been with Real Simple for 13 years when she announced her departure this past August. The magazine's executive editor Sarah Collins had been acting as interim editor, and will also be leaving the brand after Yazel's transition into the editor role.
Since 2014, Yazel has overseen day-to-day operations at Cosmopolitan. Previously, she was deputy editor of the Wall Street Journal, overseeing the Personal Journal section. She has also held editorial positions at brands including the Washington Post, Redbook, Seventeen, Glamour and Maxim. This is her first job at Time Inc.
"I really like engaging with women wherever they're at, so when I think about all of the exciting risk-taking that we're doing [at Cosmo], that's also something that's also really being championed at Time Inc. by [lifestyle group editorial director] Nathan Lump, [chief content officer] Alan Murray and [COO] Jen Wong," said Yazel. "I want to see the Real Simple brand be even more fun and have even more joy and take it to the next level, and I think we can be doing even more in digital."
In addition to a cross-platform audience of 17.8 million, per the MPA, Real Simple has aggressively expanded into retail partnerships over the past several years, with branded lines at Bed, Bath & Beyond, 1-800-Flowers and more.