Recycled Pitches: Technology Keeps People Connected To Work During Vacation

There are certain PR pitches that are recycled every year: tax companies offering advice during tax season, “Dads and Grads” product pitches in mid-June, “back to school” pitches in August, and of course who can’t forget the recent holiday shopping phenomenon “Cyber Monday.”

A popular summer pitch that we’re seeing again this year is: “Technology Keeps People Connected To Work During Vacation.”

The pitch explains that – shockingly – because of mobile devices and social media, people are finding it harder to disconnect from the office during their summer vacations.

A recent survey from InterCall shows that this trend isn’t going away. And it’s a pitch that can work for a variety of companies: management/HR consultants, mobile device companies, travel companies, etc.

So, what are you pitching this Memorial Day weekend? Let us know in the comments.

Publish date: May 28, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT