Redbook Loses EIC Stacy Morrison

Hearst is looking for a new editor for Redbook following Stacy Morrison’s resignation as editor in chief after five years on the job. Morrison cited family illnesses in a memo to staff, according to Hearst.
“Our thoughts—and I’m sure those of Redbook readers—are with Stacy and her family,” Hearst Magazines President Cathie Black said. “We hope for the best for her family and thank her for her years of service to Hearst Magazines.”
Morrison’s resignation, effective Friday, follows months of speculation that Hearst had been looking for a new editor at the 2.2 million-circ women’s magazine.
Like the rest of the original women’s service books known as the Seven Sisters, Redbook has struggled to stand out in a crowded field and attract younger readers. During her tenure there, Morrison has added sex content to appeal to younger moms, among other changes. In 2007, the magazine switched to a bigger trim size and upgraded paper stock.
Yet Redbook’s single-copy sales fell 30.1 percent to 126,358 in the second half of the year while overall circulation was essentially flat. It’s fared better on the ad-page front, declining 2 percent to 392 this year through its April issue.
Hearst has had an unusual amount of turnover in its top editor ranks lately. Just two days earlier, Hearst shuffled the editors at House Beautiful, Town & Country and Veranda.

Publish date: April 8, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT