The integration is available to iOS users starting Monday, with Android to be added soon.
Content can only be shared from communities that are safe for work and in good standing with Reddit.
Redditors can tap the share icon on a post and select Snapchat, and then share that post with friends they choose or in their Stories.
Snapchatters will see the Reddit content in Snaps and Stories via a sticker designed specifically for the integration, which includes the Reddit logo and source information.
Those who have the Reddit app installed can swipe up on the Snap to view the origin post in Reddit. Otherwise, they will be taken to the iTunes App Store (or Google Play, when Android is added) and prompted to download the Reddit app.
Snap Inc. vice president of partnerships Ben Schwerin said in an email, “Reddit empowers discovery and discussion that many Snapchatters love. With this integration, Snapchatters will be able to share interesting posts they find, adding new context and conversation-starters to their Snaps. As shared Snaps drive engagement back to Reddit, this helps advance the power of community and connection across both platforms.”
Reddit head of growth product Vaibhav Sahgal added, “Snapchat is the first platform partner with whom we’re testing a content sharing integration, and we’re excited to see how the feature will shape the sharing habits and experiences among our users. We hope the integration empowers Redditors to share Reddit content more frequently, while simultaneously exposing new users to the unique content only found on Reddit.”