Reddit Is Teaming Up With CrowdTangle

Facebook acquired the analytics platform last November

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CrowdTangle, the analytics platform acquired by Facebook last November, entered into a partnership with Reddit.

As a result of the agreement, the CrowdTangle Reddit platform now boasts:

  • More communities: CrowdTangle is now tracking nearly 10,000 of the most followed and active Reddit communities.
  • More local news: Thanks to the partnership, CrowdTangle now has lists of communities that cover all 50 states across the U.S.
  • Other category lists: CrowdTangle added lists for niche communities—including things like “Space,” “Universities,” and “TV Shows”—to its Explore section.
  • Embed functionality: Users can now grab a post’s embed code directly from the dashboard. On any post, just click the three dots on the bottom right and select “embed code.”

Publishers can access more data to better understand which communities are engaging with their content with features like Search Leaderboard and CrowdTangle’s Chrome extension.

CrowdTangle is a platform that helps publishers formulate and monitor the performance of their content. The company said in a blog post announcing the partnership:

Reddit is one of the best places to stay on top of relevant topics with communities, as well as discover stories and original content before they go viral. With our new partnership, together we will give publishers even more tools to discover trending content, identify important stories and better understand where their own content is being shared.

Reddit director of business development Alex Riccomini added in the blog post:

Reddit is the source behind countless stories that shape the news every day. In the past, writers who looked to Reddit for content had to take screenshots of comments, and they often struggled to surface stories efficiently for their beats. With our embed tool, we brought the days of screenshots to an end. With CrowdTangle, we’re excited to give journalists a new way to find relevant threads from thousands of communities on Reddit—quickly and painlessly.

Readers: What are your initial thoughts on the partnership between CrowdTangle and Reddit? David Cohen is editor of Adweek's Social Pro Daily.