Reels: YouTube’s Take on Stories

YouTube is finally throwing its hat into the Stories format ring with Reels

Reels is YouTube's answer to Snapchat, Instagram and Facebook Stories - Credit by YouTube
Headshot of David Cohen

YouTube is finally throwing its hat into the Stories format ring.

Senior product manager Roy Livne announced in a blog post that YouTube will begin beta-testing Reels, describing the upcoming feature as follows: “Reels are YouTube’s spin on the popular Stories format, but designed specifically for YouTube creators. We learned that you want the flexibility to create multiple Reels and have them not expire, so we’ll give you those options. We’re also bringing creator-focused features like linking to YouTube videos and YouTube-y stickers. Just like we did with Community, we’ll be experimenting with a beta version of Reels to learn and improve the product before expanding to more creators.”

Livne also announced that YouTube Community is now available to creators with more than 10,000 subscribers.

The Google-owned video site launched its Community tab in September 2016 to a select group of creators, enabling them to connect with fans in between video uploads via polls, pictures, text, animated GIFs and other methods.

And Livne revealed some update to Community, saying that YouTube updated the way Community posts reach creators’ audiences across the video site, with those posts now appearing in the home feeds of the most engaged users, whether or not they are subscribed to creators’ channels.

He added that the notification process for Community posts was also updated, although this does not mean fans will receive new notifications for every single post. David Cohen is editor of Adweek's Social Pro Daily.
Publish date: November 30, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT