They can then return Oct. 24, when they can choose the path each of 32 specially selected guests experiences, in real-time, on Facebook Live.
Matador Content and Facebook Creative Shop also contributed to the development of It’s A LIVE.
Reese’s senior manager, Halloween Eric Bowers said in a release, “We are the undisputed leaders of Halloween. Last year, we allowed people to trade their trick-or-treat candy for Reese’s Peanut Butter Cups. This year, we had to up our game and provide the most epic Reese’s Halloween treat experience to date.”
Harris added, “Halloween has always been my favorite—elaborate costumes, epic decorations and the ability to scare people. So, to have the Reese’s brand (and anyone watching live) help provide the most epic, larger-than-life Halloween experience? Well, it’s simply terrifying—in the greatest way imaginable.”