Report: Apple’s iPads led tablet sales in 2013

According to new data from The NPD Group, Apple’s iPads continued to lead the pack in tablet sales through 2013, accounting for 15.8 percent of all personal computing device sales in the US from January to November 2013. iPad sales actually decreased from last year’s figure, while Android and Windows tablet sales grew.

According to the report, iPads accounted for 17.1 percent of sales last year, while Android and Windows tablets accounted for 4.2 and 0.8 percent, respectively. This year, Android tablets more than doubled to 8.7 percent, while Windows tablets grew to 2.2 percent.

This growth in tablets comes as sales of Windows notebooks and traditional desktops fell. In 2012, desktops and Windows notebooks accounted for 32.3 and 42.9 percent of sales, respectively. These figures dropped to 27.8 percent for desktops and 34.1 percent for notebooks this year.

Chromebooks also experienced significant growth in 2013, rising from just 0.2 percent of sales in 2012 to 9.6 percent in 2013.

“The market for personal computing devices in commercial markets continues to shift and change,” said Stephen Baker, vice president of industry analysis at NPD.  “New products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices. It is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.”

[H/T: AppAdvice]

Publish date: December 30, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT