Report: iPhone 6 Accounts for 30% of All iPhones

A new report from Localytics examined the market share and app usage for each iPhone model.

Ahead of Apple’s September 9 keynote, which will likely see the announcement of new iPhone models, Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest report, focused on the adoption rates of Apple’s most recent devices, the iPhone 6 and iPhone 6 Plus.

The report found the iPhone 6 is the most popular iPhone model on the market, accounting for 30.1 percent of all iPhones. The iPhone 6 Plus accounts for an additional 9.1 percent of the market. The iPhone 5s accounts for 23.7 percent of all iPhones, while the iPhone 5c is at 8.5 percent, which is even less than the iPhone 4s, at 8.8 percent.

iPhone Market Share

In addition, the report showed the iPhone 6 and iPhone 6 Plus were adopted at a faster rate than their predecessors, the iPhone 5s and iPhone 5c. Specifically, at the one year mark for the iPhone 5s, that device was still in second place to the original iPhone 5.

In terms of app usage, larger screen sizes seem to translate into more app launches, with users of both the iPhone 6 and iPhone 6 Plus launching apps more than 15 times per month. This number decreases with each device generation, with the iPhone 5s having 14 app launches per month, for instance, and the iPhone 5 having 12.9 app launches per month. Localytics said this data also likely heavily correlates with the fact that adopters of newer iPhones tend to open apps more often.

iPhone App Engagement

With each new iPhone release, app developers face the possibility of their apps being left behind, as upgrading users may not transfer every app to their new device. Localytics advises marketers and developers to use this time, before the year’s new devices launch, to engage users via tools like targeted push messages or remarketing campaigns, to increase the likelihood their apps will be transferred over once the new devices launch.

Localytics’ full report is available to view here.

Image courtesy of endermasali /

Publish date: September 8, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT