Report: People‘s Sandra Bullock Cover Is Bringing In Mad $$

Women’s Wear Daily is reporting that People‘s Sandra Bullock double issue is killing it on the newsstand.

Citing “insiders,” WWD says the issue has sold about 2.8 million copies. With a $4.49 cover price, that’s a hefty boon for the celebrity magazine. WWD speculates that the double issue, which also contains the “Most Beautiful People” list, could outsell People‘s Michael Jackson tribute cover from 2009 or the Brangelina twins photos from 2008.

Our sister site, PRNewser, has been offering some great perspective on the PR struggle stemming from news that Bullock’s husband was having an affair and her subsequent divorce. Here’s their commentary on the People cover and Bullock’s initial silence strategy.

Publish date: May 5, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT