Research: Company Execs Think Their Companies Are Plenty Eco-Friendly

Gibbs & Soell has released the findings from its second annual Sense & Sustainability Study, which researches corporate environmental programs, products, and services. This year, the study found that many executives think their companies are committed to being eco-conscious even if other companies aren’t.

Of the 302 Fortune 1000 execs polled, 88 percent said their companies are “going green.” But only 29 percent of executives and 17 percent of consumers think companies are making a solid effort. Harris Interactive surveyed the executives as well as 2,031 U.S. adults in February.

Among the stumbling blocks to going green cited by the executives are low ROI (70 percent, down from 78 percent last year), consumers’ unwillingness to pay for these goods and services (66 percent, down from 71 percent), and the inability to track whether something is green throughout its life cycle (44 percent down from 45 percent).

With Earth Day coming in just a couple of weeks, we can expect to see a spike in green initiatives. However, as Jacquie Ottman pointed out in our recent Q&A, sustainable products have become more mainstream and part of the everyday. What have you been hearing from your clients about sustainability and other environmental programs? Are more companies making green programs a normal part of business? Or has interest dropped off?

Publish date: April 5, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT