Reuters Falls For Press Release Hoax

Reporters would never run a major story based off a press release and nothing else. Or would they? The answer is yes, as Reuters fell for a press release hoax today.

The release said the U.S. Chamber of Commerce would announce changing its opposition to climate change legislation at an 11am ET press conference. TVNewser reports that the Reuters story made it to CNBC and Fox Business Network as well. The problem is that the press release was a fake. The stunt was executed by activist group Yes Men, “…to draw attention to the U.S. Chamber of Commerce’s fight against public interest on climate change.”

Publish date: October 19, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT